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25 Prompts to 25x Your Email Marketing

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Email Marketing
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'Features-Advantages-Benefits' framework

Example

Take advantage of those bright, sunny days with our Super Retina XDR display (feature), now offering a peak brightness of 2000 nits outdoors - that's double the brightness from before, and the highest of any smartphone on the market (Advantage). With this exceptional display, your texts will pop right off the screen, making it easy to read even in bright sunlight (Benefit).

Prompt

Please utilize the 'Features-Advantages-Benefits' framework to compose copy that showcases the [features] of our [product/service] and articulates how these [advantages] can assist [ideal customer persona] in a significant way. Provide detailed information on the [benefits] of our product and how it can have a positive effect on the reader.
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'PASTOR' framework
Craft a copy using the 'PASTOR' framework to acknowledge the pain points of [ideal customer persona] and introduce our [product/service] as the solution. Start by identifying the [problem] they are experiencing and highlighting the negative outcomes of not addressing it. Share a [story] that is relevant to the issue, add [testimonials] from satisfied customers, present our [offer], and urge the reader to take action.
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'Before-After-Bridge' framework

Example

In 2019, my online income was a whopping $0. (Before)

Fast forward three years and I’ve achieved over 100 million impressions and $1.7 million in online income, with four successful revenue streams. (After)

So, what made the difference? (Transition)

It was as simple as committing to writing every day using my easy 4-step process. (Bridge)

Prompt

Compose copy using the 'Before-After-Bridge' framework that depicts the current scenario of [problem] that ideal customer persona is encountering. Display the contrast of their situation after utilizing our [product/service] and how it enhances their situation. Finally, create a [bridge] to exhibit how they can improve their situation by using our product.
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'Attention-Interest-Desire-Action' framework
Write compelling copy using the 'Attention-Interest-Desire-Action' framework to attract the attention of ideal customer persona and encourage them to take action. Commence by making a bold statement to catch their attention, provide information that sparks their [interest], highlight the benefits of our [product/service] to create [desire], and request them to take action, whether it be signing up or making a purchase.
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'Problem-Agitate-Solve' framework
Please use the 'Problem-Agitate-Solve' framework to create a copy that identifies the most pressing [problem] faced by [ideal customer persona] and amplifies the issue to demonstrate its negative impact. Then, introduce our [product/service] as the logical solution to the problem.
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'Star-Story-Solution' framework
Craft a copy that follows the 'Star-Story-Solution' framework to introduce the main character of a [story] that is connected to our [product/service] and captivates the reader. Conclude the story with an explanation of how the protagonist overcomes their challenge with the help of our product.
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'Picture-Promise-Prove-Push' framework
Craft a copy that follows the 'Picture-Promise-Prove-Push' framework to grab the attention of [ideal customer persona] and create a desire for our [product/service]. Paint a picture of how our product can meet their needs and fulfill their desires, provide testimonials to substantiate our claims, and nudge the reader to take action.
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'Awareness-Comprehension-Conviction-Action’ framework
Craft a copy utilizing the 'Awareness-Comprehension-Conviction-Action' framework to present the [problem] encountered by [ideal customer persona] and provide understanding. Generate the desired conviction for the reader to use our [product/service] as the solution and take action.
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'5 Basic Objections' framework
Please write a copy that addresses and refutes the common objections of [ideal customer persona] using the '5 Basic Objections' framework. Identify objections such as lack of time, lack of money, concerns that the product won't work for them, lack of belief in the product or company, and the belief that they don't need the product. Use talking points that highlight our [unique selling point] and encourage the reader to take the [desired action].
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'Four C's' framework
Using the 'Four C's' framework, please write a copy that is clear, concise, compelling, and credible for [ideal customer persona]. Use this checklist to ensure that our message is effectively communicated and convinces the reader to take action. Include talking points such as [unique selling point] and [desired action] to create a compelling message.
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'Consistent-Contrasting' framework
Craft a copy that uses the 'Consistent-Contrasting' framework to effectively convert potential leads into customers. Utilize a consistent message or theme that ties the entire copy together while incorporating contrasting language or imagery to capture the reader's attention and maintain their engagement. Ensure to highlight key talking points such as [product/service], [unique selling point], and [desired action].
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'Strong-Weak' framework
Write a copy using the 'Strong-Weak' framework to encourage [ideal customer persona] to take action. Use powerful language and visuals to highlight the benefits of our [product/service], while also transparently acknowledging any potential weaknesses or limitations. Be sure to include talking points such as [unique selling point], [pain point], and [desired action].
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'Emotion-Logic' framework
Please write a copy that utilizes the 'Emotion-Logic' framework to resonate with [ideal customer persona] and generate interest in our [product/service]. Use emotional appeals to establish a connection with the reader and supplement it with logical reasoning to persuade them to take action. Mention key talking points such as [emotion], [pain point], and [desired action].
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'Personal-Universal' framework
Please craft a copy using the 'Personal-Universal' framework to establish a relatable connection between our [product/service] and [ideal customer persona]. Address their specific needs and desires using "you" language, and create a sense of familiarity and personalization. However, also connect our product to universal human experiences and values, emphasizing how it can benefit anyone. Don't forget to include talking points such as [unique selling point], [pain point], and [desired action].
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'Urgency-Patience' framework
Craft a copy using the 'Urgency-Patience' framework to motivate [ideal customer persona] to take action. First, instill a sense of urgency in the reader to encourage them to act promptly. Then, emphasize the long-term benefits of using our [product/service], reminding them that it's worth being patient. Include talking points such as [unique selling point], [pain point], and [desired action].
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'Expectation-Surprise' framework
Craft a copy using the 'Expectation-Surprise' framework to pique the interest of [ideal customer persona] and inspire them to take action. First, set clear expectations for what they can expect from our [product/service], highlighting our unique selling points and how we solve their pain points. Then, surprise them with additional features, benefits, or guarantees that exceed those expectations and make our offer even more irresistible. Throughout the copy, use compelling language and imagery to keep the reader engaged and motivated to take the desired action.
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'Exclusive-Inclusive' framework
Craft a copy using the 'Exclusive-Inclusive' framework to showcase our [product/service] as a high-end and sought-after solution for [ideal customer persona]. Communicate the exclusive or premium qualities of our product, while also highlighting that it is accessible and inclusive to a wide range of customers. Incorporate talking points such as [unique selling point], [pain point], and [desired action].
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'Positive-Negative' framework
Craft a copy using the 'Positive-Negative' framework to emphasize the positive aspects of our [product/service] and how it can benefit [ideal customer persona]. However, also address any potential negative consequences or drawbacks in a constructive manner. In doing so, the reader can make an informed decision and feel confident in their choice. Include talking points such as [unique selling point], [pain point], and [desired action].
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'Past-Present-Future' framework
Craft a copy using the 'Past-Present-Future' framework to demonstrate how our [product/service] can positively impact [ideal customer persona]. Start by relating to their past experiences or memories and how it may have affected their present situation. Then, show how our product can improve their present circumstances and set them up for a brighter future. Include talking points such as [unique selling point], [pain point], and [desired action] to encourage the reader to take action.
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'Friend-Expert' framework
Craft a copy using the 'Friend-Expert' framework to connect with [ideal customer persona] and position our [product/service] or brand as an expert in the field. Use a friendly and approachable tone to establish a connection with the reader, while also highlighting our credibility and expertise. Discuss talking points such as [unique selling point], [pain point], and [desired action].
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'Pain-Agitate-Relief' framework
Craft a copy using the 'Pain-Agitate-Relief' framework to address the pain points of [ideal customer persona] and present our [product/service] as the solution. Start by identifying the specific [problem] they are experiencing and how it affects them. Then, agitate the pain points by highlighting the negative consequences of not addressing them. Finally, present our [product/service] as the solution that will provide relief and solve their problems. Include talking points such as [unique selling point], [testimonials] from satisfied customers, and a clear [call to action] to encourage the reader to take action.
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'Solution-Savings-Social Proof' framework
Craft a copy using the 'Solution-Savings-Social Proof' framework to convince [ideal customer persona] to take action. Begin by stating the problem that our [product/service] solves and how it benefits the reader. Highlight the time and money that can be saved by using our product and include specific examples to support your claim. Use customer testimonials or social proof to build trust and demonstrate the effectiveness of our solution. Include relevant talking points such as [unique selling point], [pain point], and [desired action].
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β€˜6 W's' framework
Craft a copy using the '6 W's' framework to convert leads into customers. Define [ideal customer persona] as the target audience, explain the features and benefits of our [product/service], emphasize any time-sensitive aspects of our offer or the problem it solves, specify where the product or service is available, clearly explain the value and advantages of using our [product/service], and describe how the product or service works and how customers can obtain it. Make sure to include talking points such as [unique selling point], [pain point], and [desired action].
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'Story-Solve-Sell' framework
Craft a copy using the 'Story-Solve-Sell' framework to convert potential customers into buyers. Start with a captivating story that resonates with your ideal customer persona and ties into the problem that our [product/service] solves. Clearly explain how our product/service provides a solution to their problem and then deliver a powerful call-to-action that will convince the reader to take action. Make sure to include important elements such as [unique selling point], [pain point], and [desired action].